It is associated as cheap meals, affordable for the consumers. it has high score in terms of branded products items name, like big mac, French fires and many others. McDonalds is heavily associated with its brand because of its product category fast food, fries and burger, etc. It create awareness by sponsoring many sports event and entertainment events (Gadsden, 2014). It introduces different products in different countries, as in India, it introduced “potato Patty” burger. For example, in America, it target children, but in Pakistan, it target youth and family. But as being a global fast food chain, it create awareness in every country according to the traditions or cultures. The main focus of McDonalds is United States, and prefer to spend higher portion of budget there and introduce their new products and test their innovation. Currently, McDonalds ranked on the 6th position as world’s most important brand and observed as the most visited fast food restaurants.
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